Search Engine Optimisation

As an independent retailer we know you're focussed on selling and may not have the in-house experience to deal with the intricacies of Search Engine Optimisation (SEO) and Content Marketing. Don't worry… we are here to help with that!

Why does your eCommerce website need optimisation?

Even the best, highest traffic eCommerce websites rely on SEO and content optimisation to get organic results from search engines. Without the right content in the right places, eCommerce websites never reach their full potential. If your business wants to sell online via an eCommerce website then you really do need webpages that are fully optimised, both from a technical and content standpoint.

We specialise in eCommerce Search Engine Optimisation and content marketing. Our Google friendly approach means we follow Google Webmaster guidelines by providing useful, informative content for every website we promote. This naturally over time brings in focussed links from other websites, leading to higher organic rankings and traffic.

On average in the first 6 months we increased natural traffic by 392%

How we work

Content generation and strategy

We optimise your website content to give it the best chance of being found by Google and search engine users, as well as promoting external linking by adding targetted content to get online users talking about your brand. All of our programmes conform to Google Webmaster Guidelines, so you are safe from Google updates! We work closely with you to get the right message across to your potential clients and you have direct access to your own dedicated account specialist.

Results and review

SEO is all about results: increasing visitors to your website and increasing revenue. We have an excellent track record of delivering substantial results for our SEO clients. Targeted traffic is all important and this is what our SEO program delivers. Rather than highlight a single customer, we looked at all of our customers and calculated the average results from our SEO programs.

On average clients that have been with us for two years have increased natural traffic by over 1,100%

Reliable Return on Investment

Whilst every campaign is different, we always strive to give you the best possible Return On Investment (ROI). Our aim is always to make sure you get more income than you're spending. If one marketing technique isn't working for you then we move onto others which will.

Why choose Intelligent Retail and why are we so successful?

We know you have a broad choice when it comes to choosing an eCommerce Search Engine Optimisation partner, but especially if you have an Intelligent Retail Connect website, we can offer distinct advantages to our clients.There are no shortcuts to SEO, it takes time and skill to deliver worthwhile results.

SEO changes constantly

As well as keeping the program up to date ourselves, we are constantly reviewing and updating our programmes and techniques, this makes sure we use the latest and greatest techniques.

We are process oriented

We start with a clear list of activities which are proven to be successful. When a new technique is found to work we update the program so it is constantly evolving.

We are completely transparent

Every month you will receive a report showing you what we have been doing.

We allocate time

We have allocated time to talk to you about the program along with our monthly report if you wish. We always advise that you do as much as you can as well and we are more than happy to direct you in activities to do.

Easy to use reporting

As part of your chosen SEO program you will have access to our cloud reporting service. This easy to use and intuitive reporting platform allows you to view reports and rank checking results of your campaigns online. This reporting platform connects up with your Google Analytics and Google Webmaster Tools accounts to give you key data in one place.

Monitoring your profile

A key element and ranking factor in SEO is the quality of the external links to your website. As part of our ongoing analysis of your website we use an online program called LinkRisk to monitor these external links. We can then establish the number of good / neutral quality verses the number of poor quality links that your website has and work to improve the link profile as a whole. This means that we can help make your website more future proof and help to prevent manual penalties and other issues when Google releases updates that penalize poor quality links.