Smarter Marketing with e-Receipts

Smarter Marketing with e-Receipts

Many years ago, when I started my first business, I remember lots of people were talking about the ‘paperless office’. What a great idea… everything digital, nothing wasted. Unfortunately here we are in 2019, still with an insatiable appetite for paper. Every year, we consume vast quantities of paper. The environmentally aware of us will know that a good percentage […]

Beginner’s Guide: How to get the best insights of your Search Console Performance report

Beginner’s Guide: How to get the best insights of your Search Console Performance report

Graphs, numbers, metrics and statistics – sounds overwhelming, doesn’t it? In this blog post we will guide you through the Google Search Console Performance report step by step so that you can get the best insights about your business’ online performance. What is Google Search Console? Google Search Console is a web service tool where you can get all your […]

The Google BERT Update – What it Means for Retailers

The Google BERT Update – What it Means for Retailers

Some of you may now have heard about Google’s latest search engine update, named Google BERT. The BERT update (which stands for ‘Bidirectional Encoder Representations from Transformers’) is a natural language processing algorithm, basically helping a machine understand what words in a sentence mean in Human terms. The BERT algorithm update builds upon machine learning that Google have been using […]

Gearing up for a Bumper Black Friday

Gearing up for a Bumper Black Friday

Gearing up for a Bumper Black Friday It’s a fair bet that if you’re an online retailer in any sector (except very specialised sectors, like for instance Halloween costume supplies!) then you probably see your biggest volumes of sales around the Black Friday period leading into Christmas. By analysing data from Google Analytics showing the traffic trends of hundreds of […]

Google Remarketing for Retailers

Google Remarketing for Retailers

Retailers who run ‘bricks and mortar’ stores will be familiar with the following scenario. A potential customer walks through the door, does a circuit of the shop (perhaps mumbling a bit and pointing at things) and then leaves, never conversing, never looking like a purchaser. Could you have done more to convert this potential customer into a purchaser? Were they […]

The Nofollow Conundrum

The Nofollow Conundrum

What’sthe best way for a software developer to fix any bugs that it creates in its own software? Simple… get the software’s users to report the issues. This crowd sources any testing (for free!), meaning the software developer doesn’t have to pay out for expensive and time-consuming user testing, plus it gets the bugs fixed faster, meaning more robust software […]

Internal Linking – What Works and Why…

Internal Linking – What Works and Why…

Search Engine Optimisation as an industry has a reputation which is sometimes right down there with economy crashing rogue bankers, ‘dodgy expenses’ politicians and used car salesman. As a retailer you’ve probably been exposed to hundreds of phone calls from people promising you ‘top of Google positions’ and piles of revenue which never materialises. The fact of the matter is […]

Video Marketing – Why You Need It

Video Marketing – Why You Need It

I read with sadness back in May this year about the demise of Grumpy Cat, the internet meme sensation who not only shot to fame because of a genetically malformed face but ended up netting her owners millions of dollars in revenue in the process. https://www.bbc.co.uk/news/world-us-canada-48308638 Part of Grumpy Cat’s meteoric rise to fame was the viral effect of video […]