It’s that time of year again when the SEO / marketing department here at Intelligent Retail get to present at some top-class events… We’re currently at the Spring Fair (NEC, Birmingham, UK), the World’s largest retail fair (I’m reliably informed!) but over the next week we’ll be moving onto Pure London (14 – 16th February 2010, Olympia, London, UK) and […]
How to use reports from your EPoS system to make more net profit
We had this question in from a new retailer which I thought was worth sharing. I have taken over a shop with an existing epos system that provides lots of reports, whilst they are interesting what can they really be used for? There are lots of ways to answer this question. I will look at one of the direct ways […]
2009 Boom Year for Online Retailers
Figures issued by IMRG and Retail Decisions show that 2009 online retail sales were at an estimated £49.8 billion, up 21 per cent from 2008. Up to thirty-three million consumers hit their computers. 30% of online sales took place in November and December, underlining the importance of the holiday period for retailers. The top 5 busiest days were all Mondays […]
7 ways to successfully market your website
“Build it and they will come” might have worked for Kevin Costner in the movie Field of Dreams but this not the recipe for a successful website. If you want to sell, you have to first be noticed. David Mackley looks at 7 of the top methods to get your website noticed. So far in this series we have looked […]
Google vs Bing conversion rate analysis
Bing is the 'new kid on the block' as far as search engines go and Google is still the 'big daddy'… but that's not the whole story! Our research leads us to believe that Bing is giving much higher conversion rates than Google, so if we had the same levels of traffic from Bing that Google currently enjoys our retail […]
Basic Retail SEO part 1 video
Intelligent Retail's David Mackley along with members of the SEO team including David Fairhurst and Stephanie Jerome have just returned from a 4 day trip to the NEC, Birmingham for the International Autum Fair, one of the biggest retail fair's of it's type in Europe, which took all five halls at the NEC. Whist there, we did a series of […]
Retail eCommerce Websites: How do I track performance?
I have no way of measuring hits on my website. What is the best way of tracking performance and what are the main things to look for? Google Analytics is very good and is free. They have produced it primarily so that those people who use AdWords (the service where you pay Google for every click), to monitor and improve […]
EPoS Software – How to save time and money in tougher times
This article follows on from the previous blog entry EPoS Software – Making the difference in tough times. It discusses how a good EPoS System can help make the most of employees' time in the shop. Read more…
EPoS Software – Making the difference in tough times
With the outlook still looking pretty grim, we can expect tough times on the high street. So what is an independent retailer to do? One approach is to batten down the hatches and hope the cold winds of recession will pass over. An alternative, more proactive approach is to use this time to make the business stronger, more efficient and […]
Retail SEO – targetting the ‘long tail’
With upto 25% of all searches done in Google being totally unique (meaning no-one has searched for them before!), it makes sense to target your website content towards capturing high page search results for some of these 'long tail' phrases which can bring your e-commerce website targetted, focussed traffic which converts well into sales. Don't just think about 'short tail' […]