10 tips to get your online store ready for Christmas

10 tips to get your online store ready for Christmas

As the Christmas season fast approaches, it’s time to start preparing your online eCommerce store. If you’re uncertain about where to begin, here are 10 valuable tips to help you get started: Planning ahead Landing pages SEO Gift cards Personalisation Graphics Gift wrap Returns policy Marketing Testing 1. Planning ahead Thinking ahead is key particularly when organising events like Christmas, […]

5 ways to easily improve web accessibility

5 ways to easily improve web accessibility

  What is web accessibility and why is it important? When you have a website, you want to attract as many visitors as possible. By making your website accessible you are ensuring that is usable for a wider range of people, including those with disabilities and impairments. This gives them the ability to navigate, interact, and understand the website and […]

Lost Link Equity – Grabbing back what’s rightfully yours!

Lost Link Equity – Grabbing back what’s rightfully yours!

Search engines like Google use a number of different ranking factors to determine where to place pages in search results. These ranking factors can number into the hundreds (in Google’s case), but roughly speaking these ranking factors come into three main areas: on-site factors, off-site factors and hosting related factors. Traditionally the biggest influence in rankings for Google have been […]

Google Local Search Ranking Factors – Why Targetting ‘Short Head’ Is Back

Google Local Search Ranking Factors – Why Targetting ‘Short Head’ Is Back

Traditionally, optimisation of retail (eCommerce) websites has been all about so called ‘long tail’ keyphrases. These keyphrases are the ones which usually refer to the product level or ‘brand+product name+product type’ kind of searches. The reason for this is quite logical and is based on user behaviour, in that people generally shop online in a certain way for products, with […]

eCommerce – Getting the Focus Right

eCommerce – Getting the Focus Right

For retail businesses in 2020, a fully functioning eCommerce website is massively important. In fact, if you live in the UK and rely on UK purchases, then your eCommerce website should consume a good portion of your trading hours, because this really is where the growth is… especially via mobile devices (tablets and smartphones). So… let me pose a scenario […]

Creating Content that Kicks

Creating Content that Kicks

Online marketing is a confusing profession sometimes. At various times of the day I’m asked to be statistician, author, business analyst and programmer and that’s before we get started on actually putting together campaigns, dealing with copywriters and managing multiple clients through various communications systems. The phrase ‘octopus on stilts’ springs to mind if you want a visual clue as […]

Laying the Groundwork for eCommerce

Laying the Groundwork for eCommerce

Why it pays to look ahead when planning out a new eCommerce website launch. As a well-seasoned online marketer, I’ve probably seen every possible scenario when being asked to promote a website, however it always surprises me when clients are totally on-board with the advice that I give and it really makes my day when it happens. Recently I was […]