What happened in eCommerce during 2018? Omni-Channel grew in importance If you want to see why having an integrated, Omni-Channel approach to retailing is so important, take a look at the multi-channel funnels data in your Google Analytics panel, especially the assisted conversions data. This will show you that user journeys for eCommerce are becoming extremely complex, with users diving […]
Creating an eCommerce marketing strategy that works
Creating an Online Marketing Strategy I work with a large range of retailers who all have a common problem – they all know that their online properties are an important part of their companies’ overall business strategy (and may be the growing part of the business) but in many cases those same retailers are lacking in the knowledge required to […]