Is Retail Ready for Predictive Shopping?

Is Retail Ready for Predictive Shopping?

How would you feel if a retailer predicted your shopping habits, shipped goods automatically to your door and debited your bank account or credit card without your prior knowledge? Welcome to the wacky world of Predictive Shopping! Although you may think that the scenario outlined above is science fiction, Big Data and AI systems have given companies all the tools […]

How to plan category pages for eCommerce

How to plan category pages for eCommerce

Focussed Category Names for eCommerce Trying to optimise a website for organic search results can sometimes be likened to playing a game of cards for high stakes, where nobody will tell you the rules or indeed what you forfeit if you lose. Google especially love to come out with half-truths, innuendo and contradiction with their ever-changing policies for both organic […]

Optimising for Voice Activated Search

Optimising for Voice Activated Search

A Crash Course in Voice Search Engine Optimisation Way back in the 1980’s I worked for an Engineering company making precision parts for trains, helicopters and all sorts of high-tech, extremely secretive military projects. All this technical wizardry was created by a CNC machining centre, programmed using a punched paper tape machine, allied with a green screen computer system with […]

Negative Search Engine Optimisation

Negative Search Engine Optimisation – Are Your Competitors Shady? There’s an old saying… “If you hear a lie often enough, it becomes the truth!” Google used to say repeatedly that there was absolutely no way that anyone could negatively affect anyone else’s website search engine listings by under-hand means. This “truth” was believed by many. Most online marketers now know […]