Range of complimentary services

Search Engine Optimisation (SEO)

Independent studies have shown that search engine optimisation provides far better results than any other form of marketing online.

There are no secrets to SEO, just good practice and honesty. The right way is to optimise for your audience, not the search engines. This ethical approach is recommended by Google, Yahoo and MSN and as no underhand techniques are deployed. The search engines will reward the site in the longer term with almost no risk of being penalised.

The key values of our SEO service are:

TRANSPARENT. We will communicate what we will do, then we will do it.

ETHICAL. We never try and trick the search engines, we use best practice techniques and follow advice from the search engines themselves.

BEST VALUE. Because we know how our eCommerce platform works, we are in the best position to enhance the existing optimisation that is already in place.

Download our White Paper on SEO

PageRank is one of the two factors identified by Google founders Brin and Page in 1998 as essential in improving the quality of search engines. It is one of the cornerstones that originally made Google such an effective search engine. Google has since evolved its search engine although PageRank still forms part of the complex algorithm used by Google today. Click here to request our SEO White Paper on the importance of PageRank in SEO.

Pay Per Click (PPC) Advertising (Google AdWords)

There is so much more to Google AdWords than putting an advert together. It is essential that the whole customer experience is considered to convert more of your investment to sales. Google give your campaign a Quality Score; the higher the score the higher you will appear in the listings, even higher than those paying more than you. Conversely, you will appear lower if you have a poor quality score.

Our experts will set up a professional campaign and take care of the customer experience though to landing on your website at the right page with the right messages. Our service is proven to work, we have improved customer's Click Through Ratios by as much as 700%

Get the most effective service from our in house expert. The Google AdWords program will be delivered by our qualified AdWords staff to get you the best results, fast.

PPC or SEO?

Actually, both! PPC and SEO mesh together perfectly. PPC is a great short term solution, although it will get expensive to rely on this long term. SEO takes a while to get going but then is a very efficient source of marketing and is the best longer term solution. Sometimes PPC can be used longer term to top up SEO in certain areas, but customers should not look to rely solely on AdWords. As the diagram below shows, they mesh beautifully together. PPC is perfect for creating short term traffic and as the SEO starts having an effect, customers can reduce their spend on PPC giving an efficient mix of online marketing.

An eye-tracking study by Dutch market research firm shows people who search with a view to buying looked at more results than those who merely searched for information, of these:

1. Organic results were viewed most often – 98% of people looked at the organic results, while only 95% of people looked at the sponsored results. This indicates there are some people who ignore the sponsored listings.

2. On average, 9 search results combining organic and sponsored results were viewed before the first click. The average number of organic results viewed was 6 and 3 for the sponsored links.

3. On average, consumers spent 10.4 seconds on a page to view the search results. Organic results were viewed 8.8 seconds on average. The sponsored results at the top and on the right attracted less attention, and were viewed for 2.2 seconds respectively.