Intelligent Retail EPOS Software blog - website tag

Conversion rate driving factors for eCommerce SEO

Tue, 22 Nov 2011 17:23:00 GMT

You've worked hard to get those visitors to your website... now all you have to do is convert those visitors into sales! Here's a few pointers to help you increase the effectiveness of your eCommerce website and to lose less of those SEO generated website visitors!

Online shopping growth in 2011

Wed, 05 Jan 2011 12:10:00 GMT

These days a website is a ‘must have’ part of running a shop for many independents and is where they forecast growth in 2011. With 51% of British Adults now shopping online and the user experience improving all the time, Capgemini the consultancy firm; sees significant further growth potential for online shopping.

Multichannel Ecommerce

Mon, 09 Aug 2010 10:29:00 GMT

The great thing about online technology is that it's ever changing, usually providing a better 'experience' and cutting time (and sometimes money) spent to perform a task. This is very true in the field of ecommerce (electronic commerce) websites and means that there are now lots of ways to find the products we all look for online.

7 ways to successfully market your website

Thu, 17 Dec 2009 08:48:00 GMT

“Build it and they will come” might have worked for Kevin Costner in the movie Field of Dreams but this not the recipe for a successful website. If you want to sell, you have to first be noticed. David Mackley looks at 7 of the top methods to get your website noticed.

So far in this series we have looked at; how consumers buy online, strategies for selling online and advice on choosing a good website design company. The next step in running a successful website is probably the hardest to get right; marketing your website. But when I speak to retailers about selling online, they rarely have any budget for marketing the website. There is almost an expectation that if they build a website people will visit it. I suppose there can be an element of truth in this, but typically for new websites if they don’t have any marketing sales will remain low for quite some time.

Google vs Bing conversion rate analysis

Tue, 22 Sep 2009 14:42:00 GMT

Bing is the 'new kid on the block' as far as search engines go and Google is still the 'big daddy'... but that's not the whole story! Our research leads us to believe that Bing is giving much higher conversion rates than Google, so if we had the same levels of traffic from Bing that Google currently enjoys our retail websites would be getting even better than their already class leading conversion rates! Read on for more about this...

Basic Retail SEO part 1 video

Thu, 10 Sep 2009 14:36:00 GMT

Intelligent Retail's David Mackley along with members of the SEO team including David Fairhurst and Stephanie Jerome have just returned from a 4 day trip to the NEC, Birmingham for the International Autum Fair, one of the biggest retail fair's of it's type in Europe, which took all five halls at the NEC.

Whist there, we did a series of seminars all about the different aspects of selling online - infact everything from finding the right e-commerce partner to actually promoting the finished website with search engine optimisation and social media techniques. Watch the video and read on for more, and keep coming back for the rest in the series!

The Net Positive approach to retail SEO

Wed, 06 May 2009 12:33:00 GMT

Intelligent Retail believe in creating well written, relevant content when promoting websites. Our Net+ approach to retail SEO adds to the user experience of all website visitors whilst providing a genuine resource for the whole of the web. We don't believe in the fast and easy path (which produces short-lived results and high bounce rates) because we care about our customers' online reputations and of course... bad content leads to poor sales!

E-Commerce SEO Techniques: Category and Product Layout

Wed, 15 Apr 2009 09:47:00 GMT

A short post about the correct way to structure your new e-commerce retail website using proven SEO (Search Engine Optimisation) methodology which will make life much, much easier for both the search engine 'spiders' and your website visitors.

E-Commerce Search Engine Optimisation : What you need to know...and why!

Wed, 08 Apr 2009 14:07:00 GMT

Online shops and e-commerce stores are seeing a boom even in recession... be smart and take a good look at how your e-commerce store is optimised! Want more information why you need to think about this most important of selling channels? See the full article below!

Retail Search Engine Optimisation Techniques: Reducing bounce rates

Wed, 25 Mar 2009 15:40:00 GMT

A large part of any on-page optimisation of a retail website is keeping visitors on the website once they have arrived. This stickiness of a website is measured by 'bounce rate' and can be tracked in many website analysis packages including Google's own Analytics package.

Multichannel retailers: What about images?

Wed, 18 Feb 2009 08:44:00 GMT

Q. I am launching an e-commerce arm to my retail business. I am wondering about the software required to present the product shots on my store website. Is this part of the job of the company who provides the web-design?

How independent retailers can use Google to their advantage

Sat, 06 Dec 2008 05:43:00 GMT

Google is a central information resource and retailers can use it to extend their service to more potential customers.