Intelligent Retail EPOS Software blog - seo tag

Conversion rate driving factors for eCommerce SEO

Tue, 22 Nov 2011 17:23:00 GMT

You've worked hard to get those visitors to your website... now all you have to do is convert those visitors into sales! Here's a few pointers to help you increase the effectiveness of your eCommerce website and to lose less of those SEO generated website visitors!

Is your online business too dependent on Google?

Thu, 20 Oct 2011 07:33:00 GMT

Google is a fickle friend - changes in search engine algorithms and even manual changes to the search results by Google can leave an online business with no sales. For retailers who trade online as part of their overall strategy this can be a big loss, for purely eCommerce retailers this can be disastrous.

Protect yourself from the vagaries of search engine algorithm changes and vary your marketing efforts for success online with a coherent online marketing strategy. Read on for more information...

Online Marketing news from Intelligent Retail

Tue, 30 Aug 2011 15:02:00 GMT

News from your online marketing team

It's been a busy few months for Google, what with the Farmer/Panda update virtually killing off content farms like ezinearticles.com, the continual tweaking of the Panda algorithm to further weed out low quality content sites and Google's new +1 and Google+ social network launch, but we're here for you should you need help with these and other online marketing problems.

A Day at Internet World 2011

Tue, 17 May 2011 08:23:00 GMT

Intelligent Retail strives to keep up to date with everything going on in the digital industry, helping us to stay at the top of our game and give our customers the best of our SEO knowledge.

On Thursday 12th May, I took a trip to Earls Court 2 in West London to the popular Internet World conference to see what I could bring back from the day.

Read on to see how I got on...

Combatting dehydration: Copywriting for the driest of subjects

Tue, 12 Apr 2011 15:17:00 GMT

Some subjects, and products, just aren't always easy to write about. In this post, you'll learn a little more about how to breath life into the driest of subjects.

Ecommerce SEO - Landing Page Optimisation

Mon, 28 Feb 2011 09:36:40 GMT

Landing page optimisation is an essential part of SEO, helping gain targeted traffic to your website. Further work is needed to ensure that traffic converts into sales. Here we discuss exactly what is involved and how best to optimise your pages.

Ecommerce SEO: Mobile web, the rise of mobile shopping - part 2

Mon, 21 Feb 2011 11:47:00 GMT

We've all heard of Facebook and Twitter, but what of Foursquare or Google Hotpot? Do you know your RFID from your QR? Read on to find out a bit more about the m-Commerce opportunities and technologies that are opening up for the retailer...

Ecommerce SEO: Mobile web, the rise of mobile shopping - Part 1

Mon, 14 Feb 2011 16:14:46 GMT

How can your business take advantage of the new technologies provided by mobile web browsing? In the first of two articles, you will discover how mobile m-Commerce is affecting our daily lives, and how the customer is changing to adapt to it. Learn about the evolution of mobile web, from the launch of the Blackberry to the release of the iPad, and key points in between.

Understanding eCommerce and Google

Fri, 11 Feb 2011 16:40:00 GMT

Intelligent Retail presented again at Spring Fair in 2011, with David Mackley, MD at Intelligent Retail leading the presentations on Sunday. This year we introduced a new speaker from our SEO team, Mr. Peter Shorney, who spoke at length about understanding the complexities of retail websites.. Read on for more information, videos and photos from the event, and for all of you who requested a copy of the presentation we have included a download of the slides.

Getting Testimonials for Your Website - SEO

Mon, 31 Jan 2011 10:34:00 GMT

Always try hard to impress your customers and use the positive comments you obtain around your website.
This helps develop trust for new customers who haven't tried you yet.

Read on to find out more about how to use testimonials to your advantage.

Running Competitions for SEO

Mon, 22 Nov 2010 11:19:00 GMT

Occasionally holding a competition on your website can give it a much needed boost in quieter seasons, or capitalise on a busy buying period like Christmas or Valentine's Day. Here I show you how to approach launching a competition in the best way for SEO.

Ecommerce Multichannel

Thu, 18 Nov 2010 10:11:37 GMT

As online retail continues to grow year on year, shop owners across all sectors are becoming increasingly aware of the opportunities offered by multichannel systems.

It's possible for any business to place itself at a distinct advantage by consistently offering customers good service, convenience and value for money across all channels - on the high street, over the phone, throughout the mail order process, and through the variety of online channels accessible from a computer or smartphone. Intelligent Retail has always lived up to its name by providing retailers with intuitive and versatile systems designed to meet all of these needs.

Using Shop Images to Increase Trust

Mon, 15 Nov 2010 14:30:00 GMT

Do you have a physical shop? Have you made this completely clear on your website? If not, why not?

Showing potential customers pictures of your shop can help them trust you and commit to purchase from you, instead of your competitors.

The Importance of Product Images

Mon, 08 Nov 2010 11:23:00 GMT

Product Images - This isn't strictly SEO related, but is still vitally important for your website to be successful. This is especially the case with clothing retailers .

Taking high quality photos with a number of different angles and close-up shots will make a vast difference to the conversion rate on your website.

The Power of Twitter & Multichannel Retail

Thu, 04 Nov 2010 16:51:40 GMT

It's good news again at Intelligent Retail. Stephanie Jerome, founder of the Intelligent Retail Search Engine Optimisation (SEO) programme, has had an article on the power of Twitter published in Issue 62 of the popular giftware magazine Gift Focus. Her writing sheds a light on the tremendous potential of Twitter as a marketing tool for retailers, and can be found in the Q&A section on page 101. We extend every congratulation to her for this publishing first, and look forward to reading future articles by our very own SEO expert.

Elsewhere in this issue, longtime contributor David Mackley, MD of Intelligent Retail, offers his advice on modern multichannel retailing. This timely piece marks the start of a new series on multichannel technology, and can be found in the Technology section on page 29. Anyone interested in reading these articles can currently download the current issue of Gift Focus for free by visiting the magazine's official site or clicking here.

Video Content in Retail SEO

Mon, 01 Nov 2010 11:40:00 GMT

Appearing at the top of Google for competitive products and product ranges can be very difficult, but you can cut out a lot of the time and effort by simply using Youtube. Video results often appear right at the top of Google results, so never underestimate the power of video in Search Engine Optimisation.
Here I explain more and give you a few pointers to help you on your way to video success.

Google Maps - SEO

Mon, 25 Oct 2010 14:56:00 GMT

Part of our SEO programme at Intelligent Retail is to add a client to Google Maps, if they're not already listed. A large proportion of retailers appear to know very little about Google Maps and how to get listed.
Yet it's an essential part of SEO and getting seen in local searches. Here I show you how to create a listing and therefore improve your shop visits and website traffic.

Ecommerce Search Engine Optimisation ( Ecommerce SEO )

Mon, 25 Oct 2010 14:07:00 GMT

Choosing the right e commerce package can make or break an online store. If you want the best Ecommerce search engine optimisation then choose an ecommerce package which offers you the best chance of getting results!

The Importance of Supplier Listings

Tue, 10 Aug 2010 09:36:00 GMT

One of the top ranking factors in how a search engine will rank your website is external link popularity based on the quality and the number of links pointing to your site. Quality is always better than quantity and gaining a link to your website from one of your suppliers is a really easy way to gain a great quality link, in turn giving you some great link juice!

Retail SEO Presentation at SES London

Tue, 09 Feb 2010 15:39:00 GMT

It's that time of year again when the SEO / marketing department here at Intelligent Retail get to present at some top-class events...

We're currently at the Spring Fair (NEC, Birmingham, UK), the World's largest retail fair (I'm reliably informed!) but over the next week we'll be moving onto Pure London (14 - 16th February 2010, Olympia, London, UK) and then onto SES London.

This third event is a new one for us this year, being a hard-core event for SEO personnel from around the planet. This year our own David Fairhurst is presenting on the 16th alongside some of the best known names in search engine optimisation on the 'Industry Specific Search Strategies: Under the Hood' panel on day 2 of the event.

This event will cover many different types of industries - David will of course be speaking about retail optimisation, specifically creating navigation structures for e-commerce websites which lead to higher conversions, faster product retrieval and hopefully more sales!

Click on the link above to go to the SES London website, or go to SES London