Intelligent Retail EPOS Software blog - marketing tag

7 ways to successfully market your website

Thu, 17 Dec 2009 08:48:00 GMT

“Build it and they will come” might have worked for Kevin Costner in the movie Field of Dreams but this not the recipe for a successful website. If you want to sell, you have to first be noticed. David Mackley looks at 7 of the top methods to get your website noticed.

So far in this series we have looked at; how consumers buy online, strategies for selling online and advice on choosing a good website design company. The next step in running a successful website is probably the hardest to get right; marketing your website. But when I speak to retailers about selling online, they rarely have any budget for marketing the website. There is almost an expectation that if they build a website people will visit it. I suppose there can be an element of truth in this, but typically for new websites if they don’t have any marketing sales will remain low for quite some time.

E-Commerce Search Engine Optimisation : What you need to know...and why!

Wed, 08 Apr 2009 14:07:00 GMT

Online shops and e-commerce stores are seeing a boom even in recession... be smart and take a good look at how your e-commerce store is optimised! Want more information why you need to think about this most important of selling channels? See the full article below!

Great idea for seasonal promotions

Sat, 06 Dec 2008 06:06:00 GMT

Innovative promotional ideas can be hard to come by, but this is a really good one.

How to use Retail Systems for marketing your shop

Fri, 05 Dec 2008 09:03:00 GMT

It is well known that it is easier to sell to existing customers than someone new to the store. Most retail systems are able to capture email addresses now and it only takes a few seconds to ask the customer.