http://www.intelligentretail.co.uk/blog/tags/engine/ EPOS Software, EPOS Systems using Multichannel technology from the UK's leader in Multichannel POS Software Systems en David Mackley Wed, 16 May 2012 20:34:00 GMT Pebble (http://pebble.sourceforge.net) http://backend.userland.com/rss http://www.intelligentretail.co.uk/blog/2011/11/22/conversion_rate_driving_factors_for_ecommerce_seo.html <p>You've worked hard to get those visitors to your website... now all you have to do is convert those visitors into sales! Here's a few pointers to help you increase the effectiveness of your eCommerce website and to lose less of those SEO generated website visitors!</p><p><a href="http://www.intelligentretail.co.uk/blog/2011/11/22/conversion_rate_driving_factors_for_ecommerce_seo.html">Read more...</a></p> SEO http://www.intelligentretail.co.uk/blog/2011/11/22/conversion_rate_driving_factors_for_ecommerce_seo.html#comments http://www.intelligentretail.co.uk/blog/2011/11/22/conversion_rate_driving_factors_for_ecommerce_seo.html Tue, 22 Nov 2011 17:23:00 GMT http://www.intelligentretail.co.uk/blog/2011/10/20/is_your_online_business_too_dependent_on_google.html <p>Google is a fickle friend - changes in search engine algorithms and even manual changes to the search results by Google can leave an online business with no sales. For retailers who trade online as part of their overall strategy this can be a big loss, for purely eCommerce retailers this can be disastrous.</p> <p>Protect yourself from the vagaries of search engine algorithm changes and vary your marketing efforts for success online with a coherent online marketing strategy. Read on for more information...</p><p><a href="http://www.intelligentretail.co.uk/blog/2011/10/20/is_your_online_business_too_dependent_on_google.html">Read more...</a></p> SEO http://www.intelligentretail.co.uk/blog/2011/10/20/is_your_online_business_too_dependent_on_google.html#comments http://www.intelligentretail.co.uk/blog/2011/10/20/is_your_online_business_too_dependent_on_google.html Thu, 20 Oct 2011 07:33:00 GMT http://www.intelligentretail.co.uk/blog/2011/02/28/ecommerce_seo_landing_page_optimisation.html <p><img hspace="10" vspace="5" border="0" align="right" alt="Landing Page Optimisation" src="http://www.intelligentretail.co.uk/blog/images/landing-page-example1.jpg" /> Landing page optimisation is an essential part of SEO, helping gain targeted traffic to your website. Further work is needed to ensure that traffic converts into sales. Here we discuss exactly what is involved and how best to optimise your pages.</p><p><a href="http://www.intelligentretail.co.uk/blog/2011/02/28/ecommerce_seo_landing_page_optimisation.html">Read more...</a></p> SEO http://www.intelligentretail.co.uk/blog/2011/02/28/ecommerce_seo_landing_page_optimisation.html#comments http://www.intelligentretail.co.uk/blog/2011/02/28/ecommerce_seo_landing_page_optimisation.html Mon, 28 Feb 2011 09:36:40 GMT http://www.intelligentretail.co.uk/blog/2011/02/21/ecommerce_seo_mobile_web_the_rise_of_mobile_shopping_part_2.html We've all heard of Facebook and Twitter, but what of Foursquare or Google Hotpot?&nbsp; Do you know your RFID from your QR?&nbsp; Read on to find out a bit more about the m-Commerce opportunities and technologies that are opening up for the retailer...<p><a href="http://www.intelligentretail.co.uk/blog/2011/02/21/ecommerce_seo_mobile_web_the_rise_of_mobile_shopping_part_2.html">Read more...</a></p> SEO http://www.intelligentretail.co.uk/blog/2011/02/21/ecommerce_seo_mobile_web_the_rise_of_mobile_shopping_part_2.html#comments http://www.intelligentretail.co.uk/blog/2011/02/21/ecommerce_seo_mobile_web_the_rise_of_mobile_shopping_part_2.html Mon, 21 Feb 2011 11:47:00 GMT http://www.intelligentretail.co.uk/blog/2011/02/14/ecommerce_seo_mobile_web_the_rise_of_mobile_shopping_part_1.html How can your business take advantage of the new technologies provided by mobile web browsing?&nbsp; In the first of two articles, you will discover how mobile m-Commerce is affecting our daily lives, and how the customer is changing to adapt to it.&nbsp; Learn about the evolution of mobile web, from the launch of the Blackberry to the release of the iPad, and key points in between.<p><a href="http://www.intelligentretail.co.uk/blog/2011/02/14/ecommerce_seo_mobile_web_the_rise_of_mobile_shopping_part_1.html">Read more...</a></p> SEO http://www.intelligentretail.co.uk/blog/2011/02/14/ecommerce_seo_mobile_web_the_rise_of_mobile_shopping_part_1.html#comments http://www.intelligentretail.co.uk/blog/2011/02/14/ecommerce_seo_mobile_web_the_rise_of_mobile_shopping_part_1.html Mon, 14 Feb 2011 16:14:46 GMT http://www.intelligentretail.co.uk/blog/2011/02/11/understanding_ecommerce_and_google.html <p><img src="http://www.intelligentretail.co.uk/blog/images/spring-fair-2011-small.jpg" alt="spring fair 2011 understanding google and ecommerce" style="float: right; padding: 5px; border: medium none;" />Intelligent Retail presented again at Spring Fair in 2011, with David Mackley, MD at Intelligent Retail leading the presentations on Sunday. This year we introduced a new speaker from our SEO team, Mr. Peter Shorney, who spoke at length about understanding the complexities of retail websites.. Read on for more information, videos and photos from the event, and for all of you who requested a copy of the presentation we have included a download of the slides.</p><p><a href="http://www.intelligentretail.co.uk/blog/2011/02/11/understanding_ecommerce_and_google.html">Read more...</a></p> SEO http://www.intelligentretail.co.uk/blog/2011/02/11/understanding_ecommerce_and_google.html#comments http://www.intelligentretail.co.uk/blog/2011/02/11/understanding_ecommerce_and_google.html Fri, 11 Feb 2011 16:40:00 GMT http://www.intelligentretail.co.uk/blog/2011/01/31/getting_testimonials_for_your_website_seo.html <p><p><img src="http://www.intelligentretail.co.uk/blog/images/testimonials-seo.jpg" alt="Testimonials for ecommerce websites" align="left" width="181px" height="120px" hspace="15px" />Always try hard to impress your customers and use the positive comments you obtain around your website. <br /> This helps develop trust for new customers who haven't tried you yet.</p> <p>Read on to find out more about how to use testimonials to your advantage.</p><p><a href="http://www.intelligentretail.co.uk/blog/2011/01/31/getting_testimonials_for_your_website_seo.html">Read more...</a></p> SEO http://www.intelligentretail.co.uk/blog/2011/01/31/getting_testimonials_for_your_website_seo.html#comments http://www.intelligentretail.co.uk/blog/2011/01/31/getting_testimonials_for_your_website_seo.html Mon, 31 Jan 2011 10:34:00 GMT http://www.intelligentretail.co.uk/blog/2010/11/22/running_competitions_for_seo.html <p> <img hspace="10" border="0" align="left" vspace="5" src="http://www.intelligentretail.co.uk/blog/images/competition-search-engine-optimisation.jpg" alt="Competitions to Boost SEO" /> Occasionally holding a competition on your website can give it a much needed boost in quieter seasons, or capitalise on a busy buying period like Christmas or Valentine's Day. Here I show you how to approach launching a competition in the best way for SEO. </p><p><a href="http://www.intelligentretail.co.uk/blog/2010/11/22/running_competitions_for_seo.html">Read more...</a></p> SEO http://www.intelligentretail.co.uk/blog/2010/11/22/running_competitions_for_seo.html#comments http://www.intelligentretail.co.uk/blog/2010/11/22/running_competitions_for_seo.html Mon, 22 Nov 2010 11:19:00 GMT http://www.intelligentretail.co.uk/blog/2010/11/18/ecommerce_multichannel.html <div align="justify"> <!--<img hspace="25" vspace="15" align="right" src="http://www.intelligentretail.co.uk/blog/images/multichannel-retail-1.jpg" alt="Multichannel retail with Connect" />--> <p>As online retail continues to grow year on year, shop owners across all sectors are becoming increasingly aware of the opportunities offered by multichannel systems.</p> <p>It's possible for any business to place itself at a distinct advantage by consistently offering customers good service, convenience and value for money across all channels - on the high street, over the phone, throughout the mail order process, and through the variety of online channels accessible from a computer or smartphone. Intelligent Retail has always lived up to its name by providing retailers with intuitive and versatile systems designed to meet all of these needs.</p> </div><p><a href="http://www.intelligentretail.co.uk/blog/2010/11/18/ecommerce_multichannel.html">Read more...</a></p> SEO http://www.intelligentretail.co.uk/blog/2010/11/18/ecommerce_multichannel.html#comments http://www.intelligentretail.co.uk/blog/2010/11/18/ecommerce_multichannel.html Thu, 18 Nov 2010 10:11:37 GMT http://www.intelligentretail.co.uk/blog/2010/11/15/using_shop_images_to_increase_trust.html <p> <img hspace="10" border="0" align="left" vspace="5" alt="Shop Images - Increase Trust" src="http://www.intelligentretail.co.uk/blog/images/shop-images-seo.jpg" /> Do you have a physical shop? Have you made this completely clear on your website? If not, why not?</p> <p>Showing potential customers pictures of your shop can help them trust you and commit to purchase from you, instead of your competitors. </p><p><a href="http://www.intelligentretail.co.uk/blog/2010/11/15/using_shop_images_to_increase_trust.html">Read more...</a></p> SEO http://www.intelligentretail.co.uk/blog/2010/11/15/using_shop_images_to_increase_trust.html#comments http://www.intelligentretail.co.uk/blog/2010/11/15/using_shop_images_to_increase_trust.html Mon, 15 Nov 2010 14:30:00 GMT http://www.intelligentretail.co.uk/blog/2010/11/08/the_importance_of_product_images.html <p><img hspace="10" border="0" align="left" vspace="5" src="http://www.intelligentretail.co.uk/blog/images/product-images-seo.jpg" alt="Product Images in SEO" />Product Images - This isn't strictly SEO related, but is still vitally important for your website to be successful.&nbsp; This is especially the case with clothing retailers .</p> <p>Taking high quality photos with a number of different angles and close-up shots will make a vast difference to the conversion rate on your website.</p><p><a href="http://www.intelligentretail.co.uk/blog/2010/11/08/the_importance_of_product_images.html">Read more...</a></p> SEO http://www.intelligentretail.co.uk/blog/2010/11/08/the_importance_of_product_images.html#comments http://www.intelligentretail.co.uk/blog/2010/11/08/the_importance_of_product_images.html Mon, 08 Nov 2010 11:23:00 GMT http://www.intelligentretail.co.uk/blog/2010/11/01/video_content_in_retail_seo.html <img hspace="5" height="130" border="0" align="left" width="160" vspace="10" alt="Video Content SEO" src="http://www.intelligentretail.co.uk/blog/images/video-google-seo.jpg" />Appearing at the top of Google for competitive products and product ranges can be very difficult, but you can cut out a lot of the time and effort by simply using Youtube.&nbsp;&nbsp; Video results often appear right at the top of Google results, so never underestimate the power of video in <a href="http://www.intelligentretail.co.uk/search-engine-optimisation-seo.irs">Search Engine Optimisation</a>.&nbsp; <br /> Here I explain more and give you a few pointers to help you on your way to video success.<p><a href="http://www.intelligentretail.co.uk/blog/2010/11/01/video_content_in_retail_seo.html">Read more...</a></p> SEO http://www.intelligentretail.co.uk/blog/2010/11/01/video_content_in_retail_seo.html#comments http://www.intelligentretail.co.uk/blog/2010/11/01/video_content_in_retail_seo.html Mon, 01 Nov 2010 11:40:00 GMT http://www.intelligentretail.co.uk/blog/2010/10/25/google_maps_seo.html <img hspace="10" height="111" align="right" width="200" vspace="5" src="http://www.intelligentretail.co.uk/blog/images/ google-maps-seo2.jpg" alt="Google Maps" />Part of our SEO programme at Intelligent Retail is to add a client to Google Maps, if they're not already listed.&nbsp; A large proportion of retailers appear to know very little about Google Maps and how to get listed.&nbsp; <br /> Yet it's an essential part of SEO and getting seen in local searches. Here I show you how to create a listing and therefore improve your shop visits and website traffic.<p><a href="http://www.intelligentretail.co.uk/blog/2010/10/25/google_maps_seo.html">Read more...</a></p> SEO http://www.intelligentretail.co.uk/blog/2010/10/25/google_maps_seo.html#comments http://www.intelligentretail.co.uk/blog/2010/10/25/google_maps_seo.html Mon, 25 Oct 2010 14:56:00 GMT http://www.intelligentretail.co.uk/blog/2010/10/25/ecommerce_search_engine_optimisation_ecommerce_seo.html <p>Choosing the right e commerce package can make or break an online store. If you want the best <a href="http://www.intelligentretail.co.uk/search-engine-optimisation-seo.irs">Ecommerce search engine optimisation</a> then choose an ecommerce package which offers you the best chance of getting results!</p><p><a href="http://www.intelligentretail.co.uk/blog/2010/10/25/ecommerce_search_engine_optimisation_ecommerce_seo.html">Read more...</a></p> SEO http://www.intelligentretail.co.uk/blog/2010/10/25/ecommerce_search_engine_optimisation_ecommerce_seo.html#comments http://www.intelligentretail.co.uk/blog/2010/10/25/ecommerce_search_engine_optimisation_ecommerce_seo.html Mon, 25 Oct 2010 14:07:00 GMT http://www.intelligentretail.co.uk/blog/2010/02/09/retail_seo_presentation_at_ses_london.html <p><a href="http://www.searchenginestrategies.com/london/agenda-day1.php"><img src="http://www.intelligentretail.co.uk/images/ses-london.jpg" alt="SES London David Fairhurst" style="padding: 5px; float: right;" /></a>It's that time of year again when the SEO / marketing department here at Intelligent Retail get to present at some top-class events...</p> <p>We're currently at the Spring Fair (NEC, Birmingham, UK), the World's largest retail fair (I'm reliably informed!) but over the next week we'll be moving onto Pure London (14 - 16th February 2010, Olympia, London, UK) and then onto SES London.</p> <p>This third event is a new one for us this year, being a hard-core event for SEO personnel from around the planet. This year our own David Fairhurst is presenting on the 16th alongside some of the best known names in search engine optimisation on the 'Industry Specific Search Strategies: Under the Hood' panel on day 2 of the event.</p> <p>This event will cover many different types of industries - David will of course be speaking about retail optimisation, specifically creating navigation structures for e-commerce websites which lead to higher conversions, faster product retrieval and hopefully more sales!</p> <p>Click on the link above to go to the SES London website, or go to <a href="http://www.searchenginestrategies.com/london/agenda-day1.php">SES London</a></p> SEO http://www.intelligentretail.co.uk/blog/2010/02/09/retail_seo_presentation_at_ses_london.html#comments http://www.intelligentretail.co.uk/blog/2010/02/09/retail_seo_presentation_at_ses_london.html Tue, 09 Feb 2010 15:39:00 GMT http://www.intelligentretail.co.uk/blog/2009/09/22/google_vs_bing_conversion_rate_analysis.html Bing is the 'new kid on the block' as far as search engines go and Google is still the 'big daddy'... but that's not the whole story!&nbsp; Our research leads us to believe that Bing is giving much higher conversion rates than Google, so if we had the same levels of traffic from Bing that Google currently enjoys our retail websites would be getting even better than their already class leading conversion rates!&nbsp; Read on for more about this...<p><a href="http://www.intelligentretail.co.uk/blog/2009/09/22/google_vs_bing_conversion_rate_analysis.html">Read more...</a></p> SEO http://www.intelligentretail.co.uk/blog/2009/09/22/google_vs_bing_conversion_rate_analysis.html#comments http://www.intelligentretail.co.uk/blog/2009/09/22/google_vs_bing_conversion_rate_analysis.html Tue, 22 Sep 2009 14:42:00 GMT http://www.intelligentretail.co.uk/blog/2009/09/10/basic_retail_seo_part_1_video.html Intelligent Retail's David Mackley along with members of the SEO team including David Fairhurst and Stephanie Jerome have just returned from a 4 day trip to the NEC, Birmingham for the International Autum Fair, one of the biggest retail fair's of it's type in Europe, which took all five halls at the NEC.<br /> <br /> Whist there, we did a series of seminars all about the different aspects of selling online - infact everything from finding the right e-commerce partner to actually promoting the finished website with search engine optimisation and social media techniques.&nbsp; Watch the video and read on for more, and keep coming back for the rest in the series!<br /> <object width="445" height="364"> <param value="http://www.youtube.com/v/6xdCKMyge0Y&amp;hl=en&amp;fs=1&amp;color1=0x2b405b&amp;color2=0x6b8ab6&amp;border=1" name="movie" /> <param value="true" name="allowFullScreen" /> <param value="always" name="allowscriptaccess" /><embed width="445" height="364" allowfullscreen="true" allowscriptaccess="always" type="application/x-shockwave-flash" src="http://www.youtube.com/v/6xdCKMyge0Y&amp;hl=en&amp;fs=1&amp;color1=0x2b405b&amp;color2=0x6b8ab6&amp;border=1"></embed></object><p><a href="http://www.intelligentretail.co.uk/blog/2009/09/10/basic_retail_seo_part_1_video.html">Read more...</a></p> http://www.intelligentretail.co.uk/blog/2009/09/10/basic_retail_seo_part_1_video.html#comments http://www.intelligentretail.co.uk/blog/2009/09/10/basic_retail_seo_part_1_video.html Thu, 10 Sep 2009 14:36:00 GMT http://www.intelligentretail.co.uk/blog/2009/07/14/retail_seo_targetting_the_long_tail.html With upto 25% of all searches done in Google being totally unique (meaning no-one has searched for them before!), it makes sense to target your website content towards capturing high page search results for some of these 'long tail' phrases which can bring your e-commerce website targetted, focussed traffic which converts well into sales.&nbsp; <br /> <br /> Don't just think about 'short tail' trophy phrases for your business - get into the mindframe that more (long tail search results!) are definitely better for business.<p><a href="http://www.intelligentretail.co.uk/blog/2009/07/14/retail_seo_targetting_the_long_tail.html">Read more...</a></p> SEO http://www.intelligentretail.co.uk/blog/2009/07/14/retail_seo_targetting_the_long_tail.html#comments http://www.intelligentretail.co.uk/blog/2009/07/14/retail_seo_targetting_the_long_tail.html Tue, 14 Jul 2009 14:38:00 GMT http://www.intelligentretail.co.uk/blog/2009/05/13/e_commerce_website_conversions.html For a retail website owner, getting targetted visitors to visit your webpages is of course of paramount importance, but how what percentage of visitors get to your website from the search engines and what do your visitors do when they actually get to your website?&nbsp; By use of some clever analysis and clever tools, we can peer into the mind of the average visitor and find out what, and why, visitors are likely to buy on your e-commerce website.<p><a href="http://www.intelligentretail.co.uk/blog/2009/05/13/e_commerce_website_conversions.html">Read more...</a></p> SEO http://www.intelligentretail.co.uk/blog/2009/05/13/e_commerce_website_conversions.html#comments http://www.intelligentretail.co.uk/blog/2009/05/13/e_commerce_website_conversions.html Wed, 13 May 2009 13:50:00 GMT http://www.intelligentretail.co.uk/blog/2009/05/06/the_net_positive_approach_to_retail_seo.html Intelligent Retail believe in creating well written, relevant content when promoting websites.&nbsp; Our Net+ approach to retail SEO adds to the user experience of all website visitors whilst providing a genuine resource for the whole of the web.&nbsp; We don't believe in the fast and easy path (which produces short-lived results and high bounce rates) because we care about our customers' online reputations and of course... bad content leads to poor sales!<p><a href="http://www.intelligentretail.co.uk/blog/2009/05/06/the_net_positive_approach_to_retail_seo.html">Read more...</a></p> SEO http://www.intelligentretail.co.uk/blog/2009/05/06/the_net_positive_approach_to_retail_seo.html#comments http://www.intelligentretail.co.uk/blog/2009/05/06/the_net_positive_approach_to_retail_seo.html Wed, 06 May 2009 12:33:00 GMT