As the Christmas season fast approaches, it’s time to start preparing your online eCommerce store. If you’re uncertain about where to begin, here are 10 valuable tips to help you get started: Planning ahead Landing pages SEO Gift cards Personalisation Graphics Gift wrap Returns policy Marketing Testing 1. Planning ahead Thinking ahead is key particularly when organising events like Christmas, […]
What is web accessibility and why is it important? When you have a website, you want to attract as many visitors as possible. By making your website accessible you are ensuring that is usable for a wider range of people, including those with disabilities and impairments. This gives them the ability to navigate, interact, and understand the website and […]
Here at Intelligent Retail we are lucky to work with hundreds of dedicated, hard-working independent retailers who utilise our Multichannel EPoS (Electronic Point of Sale) and eCommerce systems to trade across many different channels, both online and offline. Prior to the Covid-19 outbreak, it was quite clear that eCommerce sales via multiple online selling channels had been increasing for many […]
Way back in the dying months of my time at University I started a business with one of my friends, focussing on web design and marketing. Even back in 1998, competition for domain names was tough and we spent many evenings trying to find the perfect name for the business and of course the perfect domain name. Many vicious cycles […]
It’s hard to imagine that the search engine behemoth Google started trading in a small suburban garage in California. Back then (1998), supported by a loan from Sun co-founder Andy Bechtolsheim Google was solely focussed on organising the massive amount of information already available on the fledgling World Wide Web and there wasn’t even a hint of the corporate monster […]
Do you remember Jedward? Personally, I’m desperately trying to forget about the two lads from Ireland who seemed to dominate the headlines back in 2009 but there’s no doubt the gruesome twosome had something which stirred emotions, good and bad. Some ridiculed John and Edward Grimes, after all why would you go onto a singing contest like The X Factor […]
Why it pays to look ahead when planning out a new eCommerce website launch. As a well-seasoned online marketer, I’ve probably seen every possible scenario when being asked to promote a website, however it always surprises me when clients are totally on-board with the advice that I give and it really makes my day when it happens. Recently I was […]
Those associated with Online Marketing will know that before embarking upon any kind of online campaign, keyphrase research must be undertaken. If this vital step is not done then how will you ever know if you are targeting the right keyphrases for organic optimisation of a website or for a Pay Per Click campaign? What most retailers don’t realise though […]
Retailers who run ‘bricks and mortar’ stores will be familiar with the following scenario. A potential customer walks through the door, does a circuit of the shop (perhaps mumbling a bit and pointing at things) and then leaves, never conversing, never looking like a purchaser. Could you have done more to convert this potential customer into a purchaser? Were they […]
What’sthe best way for a software developer to fix any bugs that it creates in its own software? Simple… get the software’s users to report the issues. This crowd sources any testing (for free!), meaning the software developer doesn’t have to pay out for expensive and time-consuming user testing, plus it gets the bugs fixed faster, meaning more robust software […]