SEO Archives - Intelligent Retail Blog

SEO

The Nofollow Conundrum

What’s the best way for a software developer to fix any bugs that it creates in its own software? Simple… get the software’s users to report the issues. This crowd sources any testing (for free!), meaning the software developer doesn’t have to pay out for expensive and time-consuming user testing,…

Posted on 27th September 201927th September 2019 by David Fairhurst by David Fairhurst

search

SEO

Internal Linking – What Works and Why…

Search Engine Optimisation as an industry has a reputation which is sometimes right down there with economy crashing rogue bankers, ‘dodgy expenses’ politicians and used car salesman. As a retailer you’ve probably been exposed to hundreds of phone calls from people promising you ‘top of Google positions’ and piles of…

Posted on 14th September 201913th September 2019 by Chris by Chris

camera lens

eCommerce

Video Marketing – Why You Need It

I read with sadness back in May this year about the demise of Grumpy Cat, the internet meme sensation who not only shot to fame because of a genetically malformed face but ended up netting her owners millions of dollars in revenue in the process. https://www.bbc.co.uk/news/world-us-canada-48308638 Part of Grumpy Cat’s…

Posted on 13th September 2019 by David Fairhurst by David Fairhurst

eCommerce

Online Reviews – Why They Matter

A few years ago I did a long and strenuous hike up Mt. Krn in Slovenia. When I say ‘long and strenuous’ I mean 6 hours of puffing and panting, sweating and begging to dunk my head in the ice cold waterfall that was coming down the side of the…

Posted on 2nd July 2019 by David Fairhurst by David Fairhurst

analytics on laptop

eCommerce

On-Page Optimisation for eCommerce in 2019

On-Page Optimisation for eCommerce in 2019 There are those in the Online Marketing community who will try to convince any potential new client that ‘Search Engine Optimisation’, especially on-page optimisation is some kind of mystic artform, the knowledge of which is only available to a tenth level monk who lives…

Posted on 23rd January 201923rd January 2019 by David Fairhurst by David Fairhurst

business blogging

eCommerce

Easy Blogging for Better eCommerce Results

Why You Should Be a Business Blogger Ever since Google introduced PageRank, which counts incoming links to a page as ‘votes of confidence’ for that page, we’ve had major problems with spammers trying to game Google’s systems. In simple terms, the more links you have coming from different websites to…

Posted on 14th November 2018 by David Fairhurst by David Fairhurst

online marketing

eCommerce

Why Your Business Needs SEO

If you are tasked with promotion of the eCommerce side of your business, it may be difficult to see the immediate benefits of Search Engine Optimisation (SEO). With so many different marketing methods such as affiliate marketing, Pay Per Click, email and Social Media Marketing offering almost immediate returns, why…

Posted on 30th October 2018 by David Fairhurst by David Fairhurst

PATS Telford presentation

eCommerce

PATS Telford 2018

PATS Telford 2018 Seminars The Online Marketing team from Intelligent Retail again presented to pet retailers at the @PATS_TELFORD show 23rd and 24th September 2018, with Tina Jones and David Fairhurst attending. Again the team focussed on easy to implement, real-world strategies to help retailers optimise and promote their eCommerce…

Posted on 26th September 2018 by David Fairhurst by David Fairhurst

duplication

eCommerce

Does Your Website Have Duplicate Content Issues?

The Duplicate Content Monster Just like most Western political systems, Google works on a ‘first past the post’ system when you’re talking about content. This means fresh, unique content is key to success. ‘That’s great!’ I hear you saying, ‘because I write my own product descriptions and all the content…

Posted on 14th September 2018 by David Fairhurst by David Fairhurst

google

eCommerce

Historical Link Reclamation Using Redirection

Historical Link Reclamation Or grabbing back what’s rightfully yours! Search engines like Google use several different ranking factors to determine where to place pages in search results. These ranking factors can number into the hundreds (in Google’s case), but roughly speaking these ranking factors come into three main areas: On-site…

Posted on 13th September 2018 by David Fairhurst by David Fairhurst