We're speaking at Spring Fair 2011
Ecommerce and SEO advice while you shop
David Mackley and David Fairhurst will again be presenting a series of talks at Spring Fair 2011. This year we are joined by Peter Shorney from our SEO team. See us at the Pandora Catwalk Cafe and the Fashion Accessories catwalk in Hall 17.
Read on for further information.
Getting Testimonials for Your Website - SEO
Ecommerce SEO - Testimonials
Always try hard to impress your customers and use the positive comments you obtain around your website.
This helps develop trust for new customers who haven't tried you yet.
Read on to find out more about how to use testimonials to your advantage.
Retail Ecommerce
The increasing need for UK retailers to adopt retail ecommerce
With recently released Government figures showing a massive upturn in the share of online retail ecommerce channels by UK consumers, now is the time to get right upto date and grab your share of the UK online marketplace. The following article is an overview of the different channels you can use to grab your share of the retail ecommerce opportunities available.
EPoS Ecommerce
EPoS Ecommerce Solutions from Intelligent Retail
As Ecommerce continues to grow rapidly year-on-year, getting your business online is becoming even more essential.
Learn how Intelligent Retail can help your business become successful online through our integrated EPoS Ecommerce solution.
Online shopping growth in 2011
Independent retailers set to take advantage of further growth
These days a website is a ‘must have’ part of running a shop for many independents and is where they forecast growth in 2011. With 51% of British Adults now shopping online and the user experience improving all the time, Capgemini the consultancy firm; sees significant further growth potential for online shopping.
Complete EPoS System
A complete EPoS system from Intelligent Retail
If you're an independant retailer then fitting out your shops with a fully functioning and complete EPoS system is one way to drastically increase the amount of spare time you have, increase profitability and reduce stock levels. Read on for an account from one of our retailers of the benefits of using the Intelligent Retail Connect multichannel EPoS system.
PC Till Software
Take control of your business
Powerful and accessible retail software can allow your PC to take on any number of functions, to the short and long term benefit of your business.
Versatile systems, such as our Connect software, can be installed on a variety of electronic point of sale (EPoS) or computer hardware, matching the needs of retailers of any size. A standard PC with a suitable printer, barcode scanner, cash drawer and Connect system installed can act as a small business' sole till, and handle the shop's stock control and re-ordering requirements, as well as back office functions such as customer order tracking and intelligent reporting on product, supplier and staff performance. Larger businesses can use the same software to synchronise point of sale, back office and warehouse systems, to manage their website, and to work from home, using Connect's powerful multichannel stock control functionality. A laptop with the required peripherals (a printer, scanner and cash drawer, and a dongle providing an internet connection) can be used as a temporary till at trade fairs and other events, allowing you to make sales and print receipts with real-time access to your current stock levels.
Christmas 2010 at Intelligent Retail
Holiday cheer and New Year's best wishes
With the twelve days of Christmas well underway, we're certainly feeling the holiday spirit here at Intelligent Retail. On the 17th of December, our annual Christmas party was held at Newbury Racecourse, preceded that morning by a day trip to the Donnington Valley Spa. A fantastic time was had by all, and we look forward to turning the festive cheer and enthusiasm into renewed drive in the year ahead.
Cross Channel ECommerce
Cross Channel Ecommerce - Expanding Upon Multichannel Selling
We've all heard of Multichannel selling... so what is 'cross channel ecommerce?' Read on for more information!
Shop Stock Control
The lifeblood of practical eCommerce
Whatever the size of your shop, stock control is one of the most important factors affecting your overall profit and success. To make effective purchasing decisions, you need information on the turnover of your existing products and on the profitability of each of these lines. Not every retailer operates with all of this information at their fingertips...
Touch Screen EPoS Systems
How to save time at the till
Touch screen till systems can save you immense amounts of time - and as we all know, time is money.
Combined with the right till software, touch screen interfaces allow your staff to check the status of any item in a matter of seconds. Even part-time and Saturday staff can expertly answer customers' queries about any of your thousands of products with a few taps of our Connect system's visual stock tree. When you filter the results by name, supplier or category, the system quickly brings up detailed product descriptions showing which items are in and out of stock.
Running Competitions for SEO
How Competitions Can Boost Your Online Success
Occasionally holding a competition on your website can give it a much needed boost in quieter seasons, or capitalise on a busy buying period like Christmas or Valentine's Day. Here I show you how to approach launching a competition in the best way for SEO.
Ecommerce Multichannel
Making the most of the modern marketplace
As online retail continues to grow year on year, shop owners across all sectors are becoming increasingly aware of the opportunities offered by multichannel systems.
It's possible for any business to place itself at a distinct advantage by consistently offering customers good service, convenience and value for money across all channels - on the high street, over the phone, throughout the mail order process, and through the variety of online channels accessible from a computer or smartphone. Intelligent Retail has always lived up to its name by providing retailers with intuitive and versatile systems designed to meet all of these needs.
Using Shop Images to Increase Trust
Use your physical shop to your advantage on your website!
Do you have a physical shop? Have you made this completely clear on your website? If not, why not?
Showing potential customers pictures of your shop can help them trust you and commit to purchase from you, instead of your competitors.
Advantages of Epos
Case study: Houghton Equestrian discover the advantages of Connect Multichannel EPoS & Ecommerce
We are fortunate enough at Intelligent Retail to receive regular feedback from delighted customers. A great many retailers have told us that our Connect EPoS system has proved invaluable to the efficient running of their stores and eCommerce websites. Every feature of our system was developed with the needs of retailers in mind, so it's always gratifying to hear that it is benefiting the people it was designed for.
Houghton Equestrian is an established riding centre and equestrian store based in the North East of England. Their specialist equestrian store was opened in 2002, and currently has over 5,000 square feet of products, many of which are also available through their Trot2 eCommerce website. To maintain their excellent reputation and deliver the highest level of service to their customers across all channels, they recently invested in the award winning Connect Multichannel EPoS system. Since then, business has been booming...
The Importance of Product Images
Why it's so vital to have product images
Product Images - This isn't strictly SEO related, but is still vitally important for your website to be successful. This is especially the case with clothing retailers .
Taking high quality photos with a number of different angles and close-up shots will make a vast difference to the conversion rate on your website.
The Power of Twitter & Multichannel Retail
Intelligent Retail contributions to Gift Focus magazine
It's good news again at Intelligent Retail. Stephanie Jerome, founder of the Intelligent Retail Search Engine Optimisation (SEO) programme, has had an article on the power of Twitter published in Issue 62 of the popular giftware magazine Gift Focus. Her writing sheds a light on the tremendous potential of Twitter as a marketing tool for retailers, and can be found in the Q&A section on page 101. We extend every congratulation to her for this publishing first, and look forward to reading future articles by our very own SEO expert.
Elsewhere in this issue, longtime contributor David Mackley, MD of Intelligent Retail, offers his advice on modern multichannel retailing. This timely piece marks the start of a new series on multichannel technology, and can be found in the Technology section on page 29. Anyone interested in reading these articles can currently download the current issue of Gift Focus for free by visiting the magazine's official site or clicking here.
Wear it Pink 2010
Fashion Fundraiser for the Breast Cancer Campaign
Intelligent Retail was delighted to take part in Wear it Pink day on Friday 29th October 2010, raising a total of £90 for Breast Cancer Campaign.
Movember is Here
Exclusive interview with Pete Shorney
We are now entering the month formerly known as November. Intelligent Retail's very own Pete Shorney explains all...
Video Content in Retail SEO
The role of video in optimising ecommerce websites
Appearing at the top of Google for competitive products and product ranges can be very difficult, but you can cut out a lot of the time and effort by simply using Youtube. Video results often appear right at the top of Google results, so never underestimate the power of video in Search Engine Optimisation. Here I explain more and give you a few pointers to help you on your way to video success.