Google Search Quality Guidelines

Imagine playing a game where the rules aren’t published, it costs you money every time you lose and you are more or less obliged to play in order to survive. I’m going to call this ‘the Google game‘; it’s something that Online Marketers like myself know how to play very well.

‘Fan-tash-tic’ Fundraising For Movember

This year eight Intelligent Retail employees took up the gauntlet of trading in their razors and growing some stylish facial hair in order to raise funds for a brilliant cause: The Movember Foundation. “The Movember Foundation is a global charity committed to men living happier, healthier, longer lives. Since 2003, millions have joined the men’s health movement, raising £402 million […]

Google Local Search Ranking Factors

Why Targeting ‘Short Tail’ Is Back Traditionally, optimisation of retail (eCommerce) websites has been all about so called ‘long tail’ keyphrases. These keyphrases are the ones which usually refer to the product level or brand+product type. The reason for this is quite logical and is based on user behaviour, in that people generally shop online in a certain way for […]

Proud to Present at PATS Telford 2015

Intelligent Retail was proud to present a seminar at this autumn’s Pets and Aquatics Trade Show (PATS) over the 27th and 28th September, at the show’s brand new venue in Telford. It was a great environment for David and Nathan from the Creative Online Marketing team to talk on the subject of Search Engines, providing the audience with some great […]