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Month: October 2019

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Recent Posts

  • Smarter Marketing with e-Receipts
  • Go Movember! Check out these scary Mush Brushes!
  • Beginner’s Guide: How to get the best insights of your Search Console Performance report
  • The Google BERT Update – What it Means for Retailers
  • Gearing up for a Bumper Black Friday

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eCommerce

The Google BERT Update – What it Means for Retailers


Some of you may now have heard about Google's latest search engine update, named Google BERT. The BERT update (which stands for 'Bidirectional Encoder Representations from Transformers') is a natural language processing algorithm, basically helping a machine understand what words in a sentence mean in Human terms. The BERT algorithm…
Posted on 28th October 2019 by David Fairhurst by David Fairhurst
shopping bags
eCommerce

Gearing up for a Bumper Black Friday


Gearing up for a Bumper Black Friday It’s a fair bet that if you’re an online retailer in any sector (except very specialised sectors, like for instance Halloween costume supplies!) then you probably see your biggest volumes of sales around the Black Friday period leading into Christmas. By analysing data…
Posted on 25th October 201924th October 2019 by David Fairhurst by David Fairhurst
adwords
eCommerce

Google Remarketing for Retailers


Retailers who run ‘bricks and mortar’ stores will be familiar with the following scenario. A potential customer walks through the door, does a circuit of the shop (perhaps mumbling a bit and pointing at things) and then leaves, never conversing, never looking like a purchaser.  Could you have done more…
Posted on 24th October 201923rd October 2019 by David Fairhurst by David Fairhurst
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