The Google BERT Update – What it Means for Retailers

The Google BERT Update – What it Means for Retailers

Some of you may now have heard about Google’s latest search engine update, named Google BERT. The BERT update (which stands for ‘Bidirectional Encoder Representations from Transformers’) is a natural language processing algorithm, basically helping a machine understand what words in a sentence mean in Human terms. The BERT algorithm update builds upon machine learning that Google have been using […]

Gearing up for a Bumper Black Friday

Gearing up for a Bumper Black Friday

Gearing up for a Bumper Black Friday It’s a fair bet that if you’re an online retailer in any sector (except very specialised sectors, like for instance Halloween costume supplies!) then you probably see your biggest volumes of sales around the Black Friday period leading into Christmas. By analysing data from Google Analytics showing the traffic trends of hundreds of […]

Google Remarketing for Retailers

Google Remarketing for Retailers

Retailers who run ‘bricks and mortar’ stores will be familiar with the following scenario. A potential customer walks through the door, does a circuit of the shop (perhaps mumbling a bit and pointing at things) and then leaves, never conversing, never looking like a purchaser. Could you have done more to convert this potential customer into a purchaser? Were they […]