PATS Telford 2018 Seminars The Online Marketing team from Intelligent Retail again presented to pet retailers at the @PATS_TELFORD show 23rd and 24th September 2018, with Tina Jones and David Fairhurst attending. Again the team focussed on easy to implement, real-world strategies to help retailers optimise and promote their eCommerce websites, with sections focussing on external linking, social media strategies […]
The Duplicate Content Monster Just like most Western political systems, Google works on a ‘first past the post’ system when you’re talking about content. This means fresh, unique content is key to success. ‘That’s great!’ I hear you saying, ‘because I write my own product descriptions and all the content in my website is unique’. But is it? If you […]
Historical Link Reclamation Or grabbing back what’s rightfully yours! Search engines like Google use several different ranking factors to determine where to place pages in search results. These ranking factors can number into the hundreds (in Google’s case), but roughly speaking these ranking factors come into three main areas: On-site factors, Off-site factors and Hosting Environment. Traditionally the biggest influence […]
Why You Should Check Your Links The work that I do on many levels involves a series of quite easy to understand tasks all based on sound principles plus a modicum, well let’s make that large chunk, of common sense. Yet when it comes to Search Engine Optimisation and dealing with Google, my job also includes being on constant 24/7 […]
If like me, you are ‘getting on a bit’… you will remember a time way before the Internet, online shopping, video surveillance on every street corner and the predominance of social media. Back then, attention spans were vastly longer than today, because there was less visual stimuli, less data to assimilate, less demand on our waking hours. If you keep […]
Website Migration Why it pays to plan ahead when moving to a new website If you’re an established retailer, it’s a fairly safe bet that you already have an eCommerce website of some description. With the ever-accelerating pace of eCommerce in the UK, many retailers already have fully functioning eCommerce websites which contribute to overall revenue generation. If your business […]