Retail eCommerce Websites: How do I track performance?

I have no way of measuring hits on my website. What is the best way of tracking performance and what are the main things to look for?

Google Analytics is very good and is free. They have produced it primarily so that those people who use AdWords (the service where you pay Google for every click), to monitor and improve their results. It is in Google’s own interest to do this because if they can help their customers get better results from Google advertising, their customers are more likely to spend more money on it. However Analytics can be used by anyone it just needs some code added into the website.

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