Retail SEO – targetting the 'long tail'

With upto 25% of all searches done in Google being totally unique (meaning no-one has searched for them before!), it makes sense to target your website content towards capturing high page search results for some of these 'long tail' phrases which can bring your e-commerce website targetted, focussed traffic which converts well into sales. 

Don't just think about 'short tail' trophy phrases for your business – get into the mindframe that more (long tail search results!) are definitely better for business.

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