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EPoS Software - How to save time and money in tougher times

Second part in a series

This article follows on from the previous blog entry EPoS Software - Making the difference in tough times. It discusses how a good EPoS System can help make the most of employees' time in the shop.

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EPoS Software - Making the difference in tough times

Improving staff effectiveness with retail technology

With the outlook still looking pretty grim, we can expect tough times on the high street. So what is an independent retailer to do? One approach is to batten down the hatches and hope the cold winds of recession will pass over. An alternative, more proactive approach is to use this time to make the business stronger, more efficient and better equipped to deal with the changing competitive climate in the years to come.

In the first of a series on this blog I will look at how retailers can improve business efficiency though EPoS software and retail technology. The reward for those who get it right is a thriving and more profitable business when the economy turns upwards again.

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Retail SEO - targetting the 'long tail'

Optimising for 'long tail' keyphrases and why you need to do it.

With upto 25% of all searches done in Google being totally unique (meaning no-one has searched for them before!), it makes sense to target your website content towards capturing high page search results for some of these 'long tail' phrases which can bring your e-commerce website targetted, focussed traffic which converts well into sales. 

Don't just think about 'short tail' trophy phrases for your business - get into the mindframe that more (long tail search results!) are definitely better for business.

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E-commerce websites and useability

Getting the best from your retail website

Thinking about getting an e-commerce website?  Here are a few things you should know when considering your website design, including designing for multiple browsers and technologies, the limitations of the human eye and of course keeping the maximum number of website visitors on your pages!

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New EPOS Software launched by Intelligent Retail

Update to the EPOS Software framework

Here at Intelligent Retail we constantly strive to improve our EPOS Software with real improvements which make a difference to our customers. We've recently updated all of our customer websites with major improvements which will help with conversions, SEO effectiveness and objection management. Read on for details...

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