The Net Positive approach to retail SEO
Using the Net Positive approach to gain traffic and conversions
Intelligent Retail believe that retail SEO ( search engine optimisation ) has to be done in a way which adds to the diversity and usefulness of the web. In this way, Intelligent Retail are working with the search engines instead of trying to 'trick' search engines or manipulate search engine results for short term gains.
This intelligent approach works and we have proved it time and time again, with top search results and increased sales for our SEO clients.
Google especially loves interesting, well structured content which has been well written - this is exactly what our SEO team delivers. We don't simply provide keyword rich 'landing pages' for the search engines to chew over... that's only half the battle!
Getting a sale from visitors to any retail website is the final aim, so we create content which is not only descriptive, but interesting and focussed on the products being promoted, whilst gently steering the customer towards specific products which can be purchased.
Badly written, keyword stuffed landing pages may get short term results from the search engines, but as we have seen recently, the only way to get stable, long lasting results is by creating trust in the content provided within a website (by both search engines and of course people), so building each website as an authority in a particular subject area.
Below we explain our approach in bite sized chunks:
- Q. What is Intelligent Retail’s Net + Approach?
- A. Net+ is about adding high quality and unique content to the internet. Then creating a buzz in the relevant community about this content. Thus becoming an authority in your specific area of business.
- Q. Why does it work?
- A. Because you have genuine unique content on your site, you are adding positive value to the internet. Google are successful because they are great at finding the authority sites in any subject, those sites that add positive unique value that internet users love tend to come up highest in the Google listings.
- Q. What proof to you have?
- A. The results of our SEO services speak for themselves. In a recent algorithm update our sites all went up in the listings – showing that as Google tweaks its engine it is in line with our philosophy of Net+.