A large part of any on-page optimisation of a retail website is keeping visitors on the website once they have arrived. This stickiness of a website is measured by 'bounce rate' and can be tracked in many website analysis packages including Google's own Analytics package.

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Here is the second in a series of videos showing the theory and function of a well designed EPOS software system. The video series will expand into an authorative overview of every aspect of an EPOS system, and we hope that this will be a valuable resource for all.

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Here is the first in a series of videos done by our very own David Mackley showing how a well designed EPOS system back office should work.

The series of videos will show first principles and design features of a well designed EPOS system, and will be showcased on YouTube as well as right here on the Intelligent Retail blog.

Enjoy!

As with most things in business, it's the details that count... and as far as product descriptions and images are concerned for your retail e-commerce website, attention to detail is exactly what you need to make your website fly in the search engines.

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Retail website SEO traditionally is the hardest to perform, as the coding of the software used in many e-commerce packages out on the market is very search engine unfriendly. Luckily the Intelligent Retail 'Connect' system offers class leading search engine friendliness right 'out of the box'. This is of course great, and just what you want as the Connect system offers product level optimisation to allow fantastic search engine results without any further code optimisation, but things can be drastically improved with a good viral campaign as part of a well thought out SEO program.

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A large part of Search Engine Optimisation (SEO) is creating inbound links to a website which increase the perceived importance of that website.

Search engine algorithms use inbound links (from external websites into yours) as a vote on popularity, and to a certain respect a vote of trust, so it makes sense to think that the more links you have the better. Like most things in life, things aren't quite this simple...

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Search Engine Optimisation (SEO) of e-commerce websites is usually vital for gaining targetted traffic from search engines. Thankfully, your E-Commerce website from Intelligent Retail has a degree of SEO already built in, which means you are already off to a flying start where getting results from Google, Yahoo and MSN is concerned.

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Here at Intelligent Retail, we try to help our retail customers by providing relevant, useful and above all profit-worthy information. In the spirit of this approach, here is the first in a series of articles all about trading online and how you can prepare your business for this with best practice methodology.

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