If the word strategy feels a bit grand, it shouldn’t. A strategy is just a plan that fits your business. It gives a business focus and direction, a sense of purpose. You don’t need to create a 30 page business plan, a business strategy can be jotted down on a single page of A4. In my experience, small retailers rarely have written strategies unless they are just starting out. Yet it doesn’t take that long to create one and it can have a huge impact on success. It also has a positive impact on morale because it feels like the company is going somewhere and not just ‘same old’.