Survey reveals multichannel shopping has become mainstream
As more people see the internet as a primary shopping channel
Results of the consumer survey show increasing reliance on internet as part of a multichannel shopping experience. Also, those who shop mostly on the internet are the higher Christmas spenders.
Online spending in 2008 reached record levels
The recession is accelerating the rate at which the internet is impacting the retail sector
Overall online spending in 2008 reached record levels for each individual month (IMRG Capgemini e-Retail Sales Index). UK shoppers spent over £4.67 billion online in December. This represents an equivalent of £76 for every person in the UK, an increase of 14.2% on December 2007. This growth comes despite the peak internet shopping weekend being on 29th and 30th November.