Top 4 reasons NOT to use Outlook for your email marketing
Why its sensible for retailers to use an proper email marketing program
An increasing number of retailers are sending out emails to promots products and develop the relationships with their customers. Many start by using their own email accounts. Whilst this is a free and simple approach, there are reasons for not doing it.
It’s not just a shop! Using staff for multichannel sales and fulfillment
A real opportunity to increase staff productivity
If the shop has a website or catalogue as well, there is a real opportunity to increase staff productivity. The nature of selling in a shop is it is quite reactive, people have to be on hand for those times customers require service.