How to use Retail Systems for marketing your shop
Using Retail Systems to engage more frequently with your customers
In tougher trading times it is important to make the most of your existing customers. It is well known that it is easier to sell to existing customers than someone new to the store. Most retail systems are able to capture email addresses now and it only takes a few seconds to ask the customer. It can be nice to offer an incentive, for example you could send information on special offers and discounts to your customers via email, or send a voucher to claim a free gift with their first email. It all depends on what you want to offer, but retail systems can make it easy and quick to do this.
Staff could be rewarded for capturing emails, again target driven incentives are possible as the retail software could report on the quantity of new emails captured each month.
There are many very good and free email marketing programs where you just pay per email. The price is usually around 0.5pence to 3pence. The advantage of using a proper email program is that the emails are more likely to get past the spam filters through to the customers inbox. They also come with reports showing how many people opened the email and clicked in certain areas.
Your emails should go once or twice every month. You could ask your staff to come up with suggestions for it and even contribute by writing short articles for the email. They can see what is selling and what customers of different ages are buying. They are in a great place to help keep your customers up to date. Or they can look at this month’s latest hot accessory.
Using retail systems like this to keep in touch with your customers will build the relationship with your brand, show them fresh products, fresh ideas and give them more reasons to come into your shop and buy.
