Top 4 reasons NOT to use Outlook for your email marketing
Why its sensible for retailers to use an proper email marketing program
An increasing number of retailers are sending out emails to promots products and develop the relationships with their customers. Many start by using their own email accounts. Whilst this is a free and simple approach, there are reasons for not doing it.
It’s not just a shop! Using staff for multichannel sales and fulfillment
A real opportunity to increase staff productivity
If the shop has a website or catalogue as well, there is a real opportunity to increase staff productivity. The nature of selling in a shop is it is quite reactive, people have to be on hand for those times customers require service.
Working efficiently with retail technology
How retailers can work do more with fewer resources using a good EPoS system
There are lots of small repetitive processes in retail, and Electronic Point of Sale (EPoS), or Retail Systems are great at doing small repetitive processes. By reducing the time spent on low value, often repetitive tasks, managers and staff can spend time on more powerful activities to really improve the business.
Great idea for seasonal promotions
Simple but effective marketing idea for retailers
Innovative promotional ideas can be hard to come by, but this is a really good one.
How independent retailers can use Google to their advantage
Google is a central information resource and retailers can use it to extend their service to more potential customers.
How to use Retail Systems for marketing your shop
Using Retail Systems to engage more frequently with your customers
It is well known that it is easier to sell to existing customers than someone new to the store. Most retail systems are able to capture email addresses now and it only takes a few seconds to ask the customer.
Encouraging customer loyalty in retail
Ideas on how to encourage customer loyalty for retailers
What do you currently do to encourage customer loyalty? A loyalty program can make customers feel part of the business and can make a big difference to profits. Particularly in fashion, with customers coming to rely on the garments purchased from your shop.
What is Sell-Through?
A term used in fashion retail
Sell through it the term used most commonly in fashion retail as a measure for indicating the performance of an item. It looks at both inventory levels and sales numbers.