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Beginners Guide to Moving Online

The principles of retailing in a bricks-and mortar shop are about offering a compelling proposition, being very efficient in your service to customers, and understanding what it feels like to be a customer of your particular brand. When you make the move online, these principles still apply, but some extra knowledge and research is required. Here are the steps you need to go through.

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Conversion rate driving factors for eCommerce SEO

Fix the leak and keep more of those hard won visits.

You've worked hard to get those visitors to your website... now all you have to do is convert those visitors into sales! Here's a few pointers to help you increase the effectiveness of your eCommerce website and to lose less of those SEO generated website visitors!

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Is your online business too dependent on Google?

Broaden your eCommerce marketing strategy for success.

Google is a fickle friend - changes in search engine algorithms and even manual changes to the search results by Google can leave an online business with no sales. For retailers who trade online as part of their overall strategy this can be a big loss, for purely eCommerce retailers this can be disastrous.

Protect yourself from the vagaries of search engine algorithm changes and vary your marketing efforts for success online with a coherent online marketing strategy. Read on for more information...

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QR Barcodes for Retail

Are QR barcodes useful for independent retailers?

QR Barcodes can be used in many forms of advertising. So what are they? How are some retailers using them now and can independent retailers gain anything from using them?

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Intelligent Retail delivers popular seminars at Autumn Fair 2011

Focussing on eCommerce and SEO for independent retailers

Intelligent Retail's Seminar Team delivered a popular series of seminars at the Autumn Fair covering Retail eCommerce and Retail SEO for independent retailers. The seminars titled "How to get more visitors from Google & sell more on your eCommerce website" cover some of the main questions faced by retailers when developing their online eCommerce businesses.

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Award Nomination for Intelligent Retail and RSVP Greetings

RSVP Greetings and Intelligent Retail Greetings Connect shortlisted at the 2011 Retail Systems Awards

The Retail Systems Awards judging panel has shortlisted independent card retailer RSVP with Intelligent Retail for the 2011 ‘Supply Chain Solution of the Year' category. This award recognises retailers who have introduced a supply chain EPoS solution that helped the business manage stock levels, whilst also improving visibility across the entire organisation. Judges also assessed the cost-saving benefits of the solution.

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Online Marketing news from Intelligent Retail

All the latest on Google Panda, Google +1, Google +, Twitter

News from your online marketing team

It's been a busy few months for Google, what with the Farmer/Panda update virtually killing off content farms like ezinearticles.com, the continual tweaking of the Panda algorithm to further weed out low quality content sites and Google's new +1 and Google+ social network launch, but we're here for you should you need help with these and other online marketing problems.

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Multichannel now essential for retailers

Create a multichannel strategy now for success

If you're a traditional independant retailer then you really need to heed the way that major retailers have been going for the past few years and expand into multichannel.

It's now seen as 'odd' if you don't offer at least an online shop for your customers in most sectors - our children are now so used to shopping online that in the future retailers who shy away from multichannel will be really missing out. Read on for more details.

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Intelligent Retail's ladies at the Moonwalk

On the 12th of May, 2011, our very own Lisa Mackley and Mandy Nicholls took part in the London Moonwalk.

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A Day at Internet World 2011

My experience of the day

Intelligent Retail strives to keep up to date with everything going on in the digital industry, helping us to stay at the top of our game and give our customers the best of our SEO knowledge.

On Thursday 12th May, I took a trip to Earls Court 2 in West London to the popular Internet World conference to see what I could bring back from the day.

Read on to see how I got on...

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Combatting dehydration: Copywriting for the driest of subjects

Some subjects, and products, just aren't always easy to write about.  In this post, you'll learn a little more about how to breath life into the driest of subjects.

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Intelligent Retail Announces New 'Drag and Drop' Ebay Integration with its Multichannel EPoS System

Intelligent Retail is preparing the launch of the new and improved Connect Multichannel Centre; a simple way to link together sales channels including shop, mail order, website(s) and eBay all in one, easy to use system.

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Intelligent Retail Facebook Page

Intelligent Retail 's Facebook page... become a fan!

The Intelligent Retail Facebook page!

Go to the Intelligent Retail Facebook page or sign in with your own login on Facebook and do a search for us... Lots of information on there about Intelligent Retail, our customers and what we have been upto!

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Intelligent Retail Galleries

Intelligent Retail events displayed online

intelligent retail galleryIntelligent Retail now have galleries of photos from previous events such as Spring Fair and Pure London online - we will be adding more of these photos. Read on for more information!

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Ecommerce SEO - Landing Page Optimisation

How to optimise landing pages for the best conversions

Landing Page Optimisation Landing page optimisation is an essential part of SEO, helping gain targeted traffic to your website. Further work is needed to ensure that traffic converts into sales. Here we discuss exactly what is involved and how best to optimise your pages.

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Ecommerce SEO: Mobile web, the rise of mobile shopping - part 2

An overview of m-Commerce mobile web and social media today

We've all heard of Facebook and Twitter, but what of Foursquare or Google Hotpot?  Do you know your RFID from your QR?  Read on to find out a bit more about the m-Commerce opportunities and technologies that are opening up for the retailer...

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EPoS for Retail

How do you find the right system?

Powerful, intuitive technology can make all the difference for independent retailers of any size. The right EPoS system can pay for itself within the first few months by giving you informed and near-instant control over tasks that used to take hours of guesswork.

If you're looking for an EPoS that will suit your business and fit your budget, it's worth taking the time to write out a prioritised list of everything you'd like to achieve. That way, when you start comparing products, you can focus on the features that will help you run your business, and add new ideas to the list as you go along. Depending on your niche, different features may take priority; which of the following are most important to you?

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Ecommerce SEO: Encouraging Repeat Visitors

Recommendations on how to encourage repeat visitors to your website

A repeat visitor is defined as a user that visits your website more than once.  These repeat visitors are important because they have previously viewed your website and are much more likely to convert in to a customer than a new visitor would.  

Read on to learn why repeat visitors are so essential and what you can do to improve your eCommerce SEO by encouraging visitors to return to your website.

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Ecommerce SEO: Mobile web, the rise of mobile shopping - Part 1

An overview of m-Commerce mobile web and social media today

How can your business take advantage of the new technologies provided by mobile web browsing?  In the first of two articles, you will discover how mobile m-Commerce is affecting our daily lives, and how the customer is changing to adapt to it.  Learn about the evolution of mobile web, from the launch of the Blackberry to the release of the iPad, and key points in between.

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Understanding eCommerce and Google

Retail optimisation and SEO presentations Spring Fair 2011

spring fair 2011 understanding google and ecommerceIntelligent Retail presented again at Spring Fair in 2011, with David Mackley, MD at Intelligent Retail leading the presentations on Sunday. This year we introduced a new speaker from our SEO team, Mr. Peter Shorney, who spoke at length about understanding the complexities of retail websites.. Read on for more information, videos and photos from the event, and for all of you who requested a copy of the presentation we have included a download of the slides.

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